https://minjigim.design Minji Gim | Product designer Mon, 20 Jan 2025 09:59:17 +0000 https://minjigim.design en https://minjigim.design/Overstory-climate-AI Mon, 20 Jan 2025 09:59:17 +0000 Minji Gim | Product designer https://minjigim.design/Overstory-climate-AI Help utility companies mitigate wildfires Responsibility Design lead for 3 different teams over the course of 2 years.Collaborated with ML engineers to define a feedback loop and establish the role of humans in the loop to improve quality and velocity.Built the foundational framework for the team’s long-term direction.Launched early features and established a process to get B2B customers’ feedback early and often. Impact Redesigned an internal labeling tool and made a human-in-the-loop process faster by 4×.Improved image processing QA flow and made it 34x faster by bringing a ML model.Defined a clear vision for a new initiative that contributed to ARR increase and a successful Series B. Established a research process for B2B customers.Nurtured the culture of product excellence. <img width="1500" height="857" width_o="1500" height_o="857" data-src="https://freight.cargo.site/t/original/i/2411676402d56695eeadea0a6558edf5664c8557e59b9c2260fad69763d8001e/_27-12-2025_202342_images.squarespace-cdn.com.jpeg" data-mid="242207777" border="0" src="https://freight.cargo.site/w/1000/i/2411676402d56695eeadea0a6558edf5664c8557e59b9c2260fad69763d8001e/_27-12-2025_202342_images.squarespace-cdn.com.jpeg" /> What’s Overstory? Overstory︎︎︎ helps utility companies assess potential wildfire risks and plan the necessary work to ensure resilient infrastructure and customer safety—a task that has become increasingly challenging due to rapid climate change. Project detailsI worked on Overstory’s various interesting challenges to improve the quality of ML models, make the internal delivery process more efficient and establish a foundation of our next big bet. <img width="3200" height="1600" width_o="3200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/97635981b3bd4b8420c3a4541416f63b0694abf1b3d0a070504658c88cb6524a/Frame-916.png" data-mid="242207891" border="0" src="https://freight.cargo.site/w/1000/i/97635981b3bd4b8420c3a4541416f63b0694abf1b3d0a070504658c88cb6524a/Frame-916.png" /> We help our customers to estimate wildfire ignition risk by looking at unhealthy trees. We had manually labelled them using an internal tool and it was one of the main bottlenecks to delivery value to our customers. One of my first job was to integrate a work-in-progress ML output in the tool to make manual labeling faster and use human feedback to gauge and further improve ML model outputs. As a result, the unhealthy tree delivery process became 4x faster. <img width="3200" height="1600" width_o="3200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/e3c126fbfac0d922605d01d61e6e5a8cfa41d88750f4d3fe425a0f4ba0eb100b/Frame-917.png" data-mid="242207923" border="0" src="https://freight.cargo.site/w/1000/i/e3c126fbfac0d922605d01d61e6e5a8cfa41d88750f4d3fe425a0f4ba0eb100b/Frame-917.png" /> Wildfire mitigation ︎︎︎ is mainly what our customers look for when reaching out to Overstory in addition to outage mitigation. I established a framework to build a product tailored for wildfire mitigation by understanding the industry, customers and business goals. By telling a cohesive product vision story around wildfire mitigation, the wildfire team contributed to securing key customers, increased ARR and successful series B. https://minjigim.design/Shopify-Collabs-creator-economy Sat, 16 Sep 2023 15:05:48 +0000 Minji Gim | Product designer https://minjigim.design/Shopify-Collabs-creator-economy Help creators and brands to build meaningful connections Responsibility Scoped the product for an early access with cross functional team leads. Co-led the design of the creators’ full flow with a content designer. Collaborated with marketing designers and customer managers.&nbsp; Impact Successfully launched Shopify Collabs of the creator flow, with conversion rates exceeded expectations. 50+ press coverage, including TechCrunch︎︎︎. &nbsp; What’s Shopify Collabs? Shopify Collabs is a product for both creators and Shopify merchants. Creators can discover Shopify brands and promote their products. Shopify merchants can discover creators as well and manage how they promote products and pay them. Project details Based on Dovetale, affiliate marketing platform for creators and merchants that Shopify acquired in early 2022, the team expanded the creator experience to make their product experience richer. This is also the first time Shopify built a product for creators who don’t have their own stores. <img width="3200" height="1600" width_o="3200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/fe5f097348ad1030347935eaa74f3cd8164c8aa207e860c3163a228554778e0c/Screens.png" data-mid="190979303" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/fe5f097348ad1030347935eaa74f3cd8164c8aa207e860c3163a228554778e0c/Screens.png" /> Creators are a new type of Shopify’s audience and we took a stab at a new design system that is better suited for them, by intentionally differentiating the experience with the existing design system. It’s more expressive and playful. Also the experience is designed for mobile, unlike the existing Shopify experience optimized for desktop. We focused on rigorously validating our assumptions through interviews with creators and domain experts, as it’s a new field for Shopify. We made sure that terminology and positioning of the product resonate with creators, therefore it’s easy for them to adapt to Shopify Collabs. <img width="3200" height="1600" width_o="3200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/6d78c3dda2a522fcdf6295d71bdeafc2a1bdb6ad5d0679788f206375ad88c8fb/Collabs.png" data-mid="191014293" border="0" src="https://freight.cargo.site/w/1000/i/6d78c3dda2a522fcdf6295d71bdeafc2a1bdb6ad5d0679788f206375ad88c8fb/Collabs.png" /> Another project that I led during my time at Collabs was automatic payouts for merchants. It’s time-consuming to pay creators manually especially if you work with lots of creators and we wanted to automate the experience for them to save time and energy. Due to the dependencies of other platforms, we had to navigate technical complexities to make the experience as simple as possible. As a result, a majority of payouts are currently handled by this automatic payouts feature. https://minjigim.design/Shopify-Oberlo-ecommerce-desktop Mon, 03 Jan 2022 13:05:56 +0000 Minji Gim | Product designer https://minjigim.design/Shopify-Oberlo-ecommerce-desktop Quick and easy way to fulfill dropshipping orders ResponsibilityOwned feature projects from 0 to 1. Identified insight gaps and led research to beta access. Nurtured design culture with cross functional skakeholders. Designed full flows by navigating technical limitations, timelines and dependencies of 3rd parties. ImpactSuccessful feature launch with positive user feedback. <img width="3200" height="1600" width_o="3200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/9a5fcb2882fe3314e0d3d1187074dbaa6e3d92a59eb341e83d5659912961fec2/oberlo-title.png" data-mid="190963034" border="0" src="https://freight.cargo.site/w/1000/i/9a5fcb2882fe3314e0d3d1187074dbaa6e3d92a59eb341e83d5659912961fec2/oberlo-title.png" /> What’s Oberlo? Oberlo︎︎︎ is a dropshipping app of Shopify. Dropshipping is an online business model – you find products to sell and list them on your online store. Once your customers order products, they are shipped directly from your suppliers. By its nature, dropshipping is popular among aspiring entrepreneurs who would like to get started with small budget. Project details It’s exciting to receive orders from your customers. That also means it’s time to order products from your suppliers. While doing that, you need to double check your customer’s address, product and price and manage communication with your suppliers. It’s a lot of back and forth between Oberlo and Aliexpress, especially if you have lots of orders. <img width="3200" height="1600" width_o="3200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/c53441ea0f9f81bc10178b19ba876c11c8b7b13b7677c5f2f48f20a655a0ab89/oberlo-feature.png" data-mid="190962274" border="0" src="https://freight.cargo.site/w/1000/i/c53441ea0f9f81bc10178b19ba876c11c8b7b13b7677c5f2f48f20a655a0ab89/oberlo-feature.png" /> Our goal was to make order fulfillment efficient and automated as much as possible, while making it sure that all the information displayed in scannable manner for merchants to confirm before fulfilling orders. Information architecture was defined based on what merchants usually check before fulfilling orders. Behavior of error states was carefully designed to only be present to simplify the view as much as possible. https://minjigim.design/Google-Go-search-mobile Thu, 13 Aug 2020 06:30:22 +0000 Minji Gim | Product designer https://minjigim.design/Google-Go-search-mobile Search privately ResponsibilityOwned the project from 0 to 1. Identified insight gaps and worked with the research team. Led multiple iterations and prototyped at a high velocity. Worked with content, motion and visual designers as well as various stakeholders. Made an alignment with other feature teams working on similar features to drive consistencies among Google products. ImpactAfter a year working on this project with multiple teams, we finally launched this feature in late 2019. It was featured at Google for Indonesia event︎︎︎ and in many articles from Indian publishers such as Times of India︎︎︎. <img width="1200" height="600" width_o="1200" height_o="600" data-src="https://freight.cargo.site/t/original/i/28ea678a637e2e1e61cb01b0a9577573af4d9bff064bf1123434526166c43705/mode_transition.gif" data-mid="190967961" border="0" src="https://freight.cargo.site/w/1000/i/28ea678a637e2e1e61cb01b0a9577573af4d9bff064bf1123434526166c43705/mode_transition.gif" /> What’s Google Go?Google Go︎︎︎ is an app that makes the internet useful to new smartphone users. Design outcomes are focused on making a product understandable and useful for people who use the internet for the first time. Project detailsWe sometimes want to search for something privately, such as surprise gift idea or personal topics. But it’s not easy when your phone is often shared with family or friends. Throughout many iterations and discussions over a year, we made it easy for new internet users to search privately and safely with confidence. <img width="1586" height="793" width_o="1586" height_o="793" data-src="https://freight.cargo.site/t/original/i/a1a737a36398ed3490bc107be10e05d69cef09e5ec1c999528a5caca70b82a44/chip_rail.gif" data-mid="190968409" border="0" src="https://freight.cargo.site/w/1000/i/a1a737a36398ed3490bc107be10e05d69cef09e5ec1c999528a5caca70b82a44/chip_rail.gif" /> After many iterations, we decided to use a light blue gradient as a background color. It’s more subtle and gave a positive impression from our user studies. For a description, we focused on the use case that our users can easily relate to and in collaboration with a motion designer and a production team, we created a short video tutorial to explain the full flow in a visual and immersive way. It was critical to work with the research team to iterate and prepare for user studies without losing momentum. I learned and built high fidelity prototypes with UX engineer on the team to smooth out a remote study set up and get more comprehensive feedback. <img width="1500" height="599" width_o="1500" height_o="599" data-src="https://freight.cargo.site/t/original/i/d2fc000fe008429e402df366814d82885c7f7d107d52664959f0911e691313e1/g4id.png" data-mid="190969097" border="0" src="https://freight.cargo.site/w/1000/i/d2fc000fe008429e402df366814d82885c7f7d107d52664959f0911e691313e1/g4id.png" />Google for Indonesia event︎︎︎ https://minjigim.design/Google-Go-translate-mobile Tue, 08 Sep 2020 06:46:04 +0000 Minji Gim | Product designer https://minjigim.design/Google-Go-translate-mobile Web translate for multilingual users Responsibility Owned the end-to-end project. Collaborated with Google Translate team to improve the translation experience for New internet users. Contributed to internal translation UX guidelines. ImpactAfter about 8 months working on this project, we launched this feature in late 2019. It was featured at Google for Indonesia event︎︎︎ and has been receiving positive feedback from qualitative research. <img width="1500" height="750" width_o="1500" height_o="750" data-src="https://freight.cargo.site/t/original/i/c54204fd6a602955dfd0429646e8e8f18c82f6f1009664919f2ddc402eb7494b/translate.gif" data-mid="82718583" border="0" src="https://freight.cargo.site/w/1000/i/c54204fd6a602955dfd0429646e8e8f18c82f6f1009664919f2ddc402eb7494b/translate.gif" /> What’s Web translate? Web translate is a feature that offers translation for any text on web pages so that you can read in your preferred language. It’s already available in several Google products and we made it more accessible to multilingual new internet users. Project details Web translate is a feature that offers translation for any text on web pages so that you can read in your preferred language. It’s already available in several Google products and we made it more accessible to multilingual new internet users. <img width="3200" height="1600" width_o="3200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/976378393198a5f2b215e608e12fd5a091619dfa2a7cc2534933a5630c3c76e0/translate_top.png" data-mid="82827958" border="0" src="https://freight.cargo.site/w/1000/i/976378393198a5f2b215e608e12fd5a091619dfa2a7cc2534933a5630c3c76e0/translate_top.png" /> We leveraged this existing building block in the context of web translate to make our feature more multilingual friendly and keep our high launch velocity by mitigating duplicative engineering work. While keeping a feature consistency, we made it more optimized for our users based on the research, such as information hierarchy and messaging to be more predictable and clear. <img width="1600" height="642" width_o="1600" height_o="642" data-src="https://freight.cargo.site/t/original/i/06a1b26421ca15c48199db3ce3fda61e0a5fa82887a58774904b559275816188/g4id_translate.png" data-mid="82291336" border="0" src="https://freight.cargo.site/w/1000/i/06a1b26421ca15c48199db3ce3fda61e0a5fa82887a58774904b559275816188/g4id_translate.png" /> Google for Indonesia event︎︎︎ https://minjigim.design/Google-Workspace-enterprise-designsystem Wed, 09 Sep 2020 15:54:33 +0000 Minji Gim | Product designer https://minjigim.design/Google-Workspace-enterprise-designsystem Scalable and accessible design system for enterprise ResponsibilityCreated scalable and accessible patterns based on Google Material design system with comprehensive documents that includes different screens, accessibility, internationalization, etc... based on enterprise use cases so that they can be easily adopted and referenced by product teams. ImpactPatterns were adopted by feature teams to drive cross product consistency. <img width="3200" height="1600" width_o="3200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/372fd3819bfdb141ccb4bc5421742249d90c66801bcc5df9a4644ec053e117c7/color_picker_spec.png" data-mid="190970136" border="0" src="https://freight.cargo.site/w/1000/i/372fd3819bfdb141ccb4bc5421742249d90c66801bcc5df9a4644ec053e117c7/color_picker_spec.png" /> Color picker component example What’s Google Workspace? Google Workspace︎︎︎ is a suite of productivity apps (Gmail, Docs, Drive etc...) for business to easily collaborate. It’s been used by lots of businesses around the world from small companies to the Fortune 500. I was part of G Suite United – a design system team in G Suite working with product teams to provide a consistent and seamless experience across apps. Here︎︎︎ is an article from FastCompany about G Suite United team. https://minjigim.design/Homepage Sat, 16 Sep 2023 15:05:51 +0000 Minji Gim | Product designer https://minjigim.design/Homepage Hello there ︎ my name is Minji, a business-minded product designer with a track record of helping AI startups. I’ve worked with amazing people at Overstory, Shopify, Google, Designit and UNICEF. Open to contract work, consulting, and mentorship in 2026. I enjoy bringing tangible design impact to business such as: 34x faster labeling QA process to scale a AI product Vision that contributes to tangible business impact 0-to-1 product that achieves conversion rates above target Culture of product excellence in a fast-paced environment Say hello ︎ hello@minjigim.design